Privacy Policy

This Privacy Policy explains how TAM Elite, a membership programme operated under TAM Holding Group ("TAM Elite," "we," "us," or "our"), collects, uses, discloses, and protects information about you when you visit our website, enrol in our membership, or use your TAM Elite membership card. By using our website or membership, you agree to the practices described in this policy.

1. Information We Collect

We collect information in the following ways:

• Information you provide directly — such as your name, phone number, email address, and payment details when you apply for or renew a TAM Elite membership, and any information you submit through our website or customer service channels.
• Information collected automatically — such as your IP address, browser type, device information, and pages visited, collected when you use our website.
• Membership usage information — such as the date, time, and partner location where your membership card or QR code is scanned, used to verify eligibility for privileges and to improve our partner network.

2. How We Use Your Information

We use the information we collect to:

• Create, manage, and verify your TAM Elite membership;
• Provide access to privileges, offers, and experiences through our partner network;
• Process membership fees and renewals;
• Communicate with you about your membership, offers, and updates;
• Improve our website, services, and partner offerings;
• Detect, prevent, and address fraud, misuse, or security issues; and
• Comply with applicable legal and regulatory obligations.

3. How We Share Your Information

We do not sell your personal information. We may share it with:

• Partner merchants, solely to verify your membership tier and eligibility for a privilege at the point of redemption;
• Service providers who help us operate our website, process payments, and support our membership programme, under obligations to protect your information;
• TAM Holding Group and its affiliates, for internal administration of the membership programme; and
• Authorities, where required to comply with a legal obligation, protect our rights, or prevent fraud.

4. Cookies and Similar Technologies

Our website uses essential cookies and similar technologies necessary for the site to function, and may load third-party fonts (Google Fonts) to display our typography. We do not currently use advertising or cross-site tracking cookies. You can control cookies through your browser settings, though some site features may not function properly if cookies are disabled.

5. Data Retention

We retain your personal information for as long as your membership is active and for a reasonable period afterward to comply with legal, accounting, or reporting obligations, resolve disputes, and enforce our agreements.

6. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorised access, disclosure, alteration, or destruction. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

7. Your Rights

Depending on applicable law, you may have the right to request access to, correction of, or deletion of your personal information, or to object to certain uses of it. To exercise these rights, contact us using the details below.

8. Children's Privacy

TAM Elite membership is intended for adults. We do not knowingly collect personal information from individuals under the age of 18. If you believe a minor has provided us with personal information, please contact us so we can address it.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal or operational reasons. The "Last updated" date at the top of this page indicates when this policy was last revised. We encourage you to review this page periodically.

10. Contact Us

If you have questions about this Privacy Policy or how we handle your information, please contact us at hello@tamelite.com.